After vetting numerous entrepeneurs, and business owners, in New York, we are pleased to announce Will Ashcroft – as New York Entrepreneur of the Year.
Will Ashcroft grew up in South Africa, and is a graduate for NYU. He has degrees in marketing. After college, he began his career consulting with Wall Street hedge funds and brokerage houses, giving them advice about marketing and advertising. His work on Wall Street included managing media buys, and coordinating radio campaigns. During his tenure in Wall Street, Will managed over $100 million in media spend.
In 2010, Will Ashcroft moved to North Carolina, where he started one of the largest online marketing companies, connecting advertisers with publishers. His media exchange company was eventually bought out by a competitor, for a sum of $5 million dollars. He is one of the original collaborators in the traffic exchange program, designed to help drive targeted visitors to websites needing thematically niche relevant traffic.
Will Ashcroft’s work with media exchange is worth mentioning and why we feel he deserves the title of New York Entrepreneur Of the Year. Will Ashcroft sets the bar for the meaning of the word entrepreneur, and is the original online entrepreneur, with his traffic exchange systems.